ICCA—the International Congress and Convention Association—is the global community and knowledge hub for the international association meetings industry.
Steve Mackenzie, President of EventBooking, has just been elected as the ICCA Chairperson for the North American Chapter. ICCA Chapters are based upon regional similarities in business matters such as marketing, market research, and education. Particularly at the national and local level, this cooperation elevates the ability of each geographical area to promote their region as an attractive destination for international meetings.
Steve comments on this recent election in the video below. Check it out!